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Heartland Vitality Life

Packaging design 2021

I redesigned the Vitality Life High Protein Porridge packaging for Heartland.

Here is the design they ended up choosing:

(TBA)

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They wanted packaging that looked similar to FutureLife and their own Health Boost range.

Scroll down to see some my design process.

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Start of design process:

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Version 1
Version 2

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Version 3

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They liked options from version 1 the most, and I developed them further.

Design development:

Key visual design inspiration

Heartland decided on version 1 designs and really liked the two design concepts above. I designed a few more options for them to chose from with a chocolate variant for future use.

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Option 1 Vanilla
Option 1 Chocolate

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Option 2 Vanilla
Option 2 Chocolate

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Option 3 Vanilla
Option 3 Chocolate

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Option 4 Vanilla
Option 4 Chocolate

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Option 5 Vanilla
Option 5 Chocolate

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