After designing their new brand logo, Surf Boss needed an update to their website. I designed the website, and visual identity and elements. A colleague of mine developed the site in Wordpress.
The goal was to create more personality and eventually become one of South Africa's most well-known brands.
I would like to add 3D elements to the website and play around with the BYOB - Build your own board.
If you're looking for anything surf related head to their online store at Surfboss.
Since it was a new brand I was told to start with a plain e-commerce website. At the time, they were undecided on the logo's we presented to them. While the website design did its purpose it lacked personality. Which lead to the redesign shown above.
Surf Boss chose the logo I designed and we updated the website. I changed the layout completely, added ocean inspired icons, created a custom colour palette, kept some elements from the original design below and have set a filter for all photography content.
